• March 25, 2013

The Partnership at Drugfree.org, a national nonprofit helping parents solve the problem of teen drug and alcohol abuse, is working with Hill Holliday on the next wave of creative for The Medicine Abuse Project. The national action campaign hopes to prevent half a million teens from abusing meds by 2017. Hill Holliday will create an integrated creative campaign that includes TV, print, radio, digital and outdoor public service education messages. One in six teens admits to using a prescription drug to get high or change their mood, a public health crisis called an "epidemic" by The Centers for Disease Control.