Around the Net
Facebook Sources Outside Data To Target Ads
- The New York Times, Tuesday, March 26, 2013 11:41 AM
Apparently, all the personal information and preferences that users share on Facebook isn’t sufficient for the company’s ad targeting ambitions. “Instead, [Facebook] is tapping into outside sources of data to learn even more about them -- and to sell ads that are more finely targeted to them,” The New York Times reports. For that reason, Facebook recently partnered with four behavioral data specialists, including Acxiom and Datalogix.
