Pollinate Inc., a 12-member development team, has been awarded $25,000 in cash and a $25,000 contract to bring its app to life, as the first-prize winner in a Campbell Soup Company "hackathon" contest.
Campbell gave U.S. developers the opportunity to create apps designed to help home cooks answer the question, "What's for Dinner?".
Campbell made the Campbell’s Kitchen API available to semi-finalists to build creative search-based recipe applications for web, mobile and tablet devices. CampbellsKitchen.com is an online recipe resource with more than 3,000 recipes that use Campbell’s products.
Nearly 150 entries were narrowed down to six finalists that presented their ideas to the judges in front of a live audience.
The judges -- including Campbell CMO, SVP Mike Senackerib, LockerGnome founder Chris Pirillo, and BuzzFeed associate food editor Rachel Sanders -- chose the winner based on knowledge of the brand, app development and scores against contest criteria.
The winning app from Pollinate, dubbed "FoodMood," went beyond typical, existing recipe services that sort results based on ingredients or popularity, to enable users to find recipes based on their moods.
This marked the first time that Campbell reached out directly to the developer community to garner app concepts.