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Nielsen Expects To Add iPad Ratings By End Of Year

"Comcast has helped Nielsen get over a major hurdle on the road to TV Everywhere by developing a way to measure viewing on iPads," writes Jon Lafayette. Nielsen says "it hopes to include iPads in its TV panels by the end of the year and begin incorporating mobile viewing into the C3 and C7 ratings used to buy and sell advertising."

Read the whole story at Broadcasting & Cable »

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