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Australian Marketer Bride Body Grows Leads With Email Opt-In on Site

  • The Age, Thursday, March 28, 2013 12:01 PM

Austrailan weight loss company Bride Body has grown its database by collecting emails through an opt-in box on it website, as well as collecting addresses at wedding expos. According to the company's founder Grace Bowe, more than 60 per cent of its customers were on the company email list prior to making a purchase.

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