Around the Net
The Battlefield Of Programmatic vs. Creativity
- iMedia Connection, Friday, March 29, 2013 12:11 PM
Today's media buyers are being taken out of the loop because the buying and selling of inventory is so data-driven today that the media buyers of old need updates, writes iMedia Connection. "On the publisher side, there have been reports that the glad-handing sales teams of old…are being replaced by quantitative specialists because today's media buys increasingly require a sales force that is technically fluent in ad severing technology…."
