• by Tyler Loechner  @mp_tyler, March 29, 2013

Online ad exchange OpenX this morning announced the appointment of Matthew Reid to VP of marketing, effective immediately. In his new position - a newly created role within the company - Reid will oversee all national and international marketing efforts and will be part of OpenX's senior management team.

Reid will work closely with programmatic premium, which OpenX believes will see significant growth in 2013. He will also work on helping the company expand globally, a goal that OpenX CRO Jason Fairchild shared with RTM Daily back in January. Fairchild shared then that OpenX is particularly interested in the Japanese RTB market.

In a statement, Fairchild said that Reid's experience leading worldwide teams is what helps make him a "perfect fit" in the company. Reid stated, "I'm thrilled to join the team at OpenX and I look forward to expanding our global footprint…."

Before coming to OpenX, Reid was SVP, marketing for Gehry Technologies.