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The Texas Tribune's New Email Newsletter Delivery Is Inspired by Push Notifications

The Texas Tribune has launched a new email newsletter dedicated to water issues called "In the Flow." The bi-monthly newsletter is taking a new approach to delivery and instead of serving up snippets of an issue in a subscriber's inbox, the newsletter will simply function as an alert with a redirect back to the homepage. The delivery mechanism will be more like a push notification on a mobile phone than a traditional email newsletter.

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