Around the Net
Social (Re)Makes New York An Agency Town
- New York Times, Monday, April 1, 2013 8:10 AM
Mad Ave is back. After having lost its cachet as an ad town to CP&B, Fallon, Goodby Silverstein and Partners, Wieden + Kennedy, and many others, New York is back, thanks to expertise in digital and social marketing. “For agencies our size, the whole area of digital, social and content creation is exploding,” said Steve Laughlin, chief executive at Laughlin Constable, an agency based in Chicago and Milwaukee that expanded to New York in 2009 through a merger with Partners & Jeary.
