• by David Goetzl  @dgoetzl, April 1, 2013

Esquire Network, launching April 22 in 62 million homes, has turned to a TBWA/Chiat/Day executive for a top role in branding efforts. Patrick Condo joins what will be the former G4 as vice president, brand and creative.

The post includes heading the in-house creative group and overseeing relationships with outside agencies. Condo will report to the network's chief of brand and creative, Lorenzo de Guttadauro.

As group creative director, Condo led TBWA/Chiat/Day's work with the Grammys and global efforts for Infiniti, while also working on business for Visa, Pepsi and Energizer. Before that, he worked at Publicis & Hal Riney and Ogilvy & Mather.

The Esquire Network, named after the Hearst's Esquire magazine and part of NBCUniversal, promises that the “modern man will be televised. Championing intelligence, wit and style … (the network) brings the iconic men’s brand to television as the definitive network for the modern, multifaceted man.”

The network will carry repeats of NBC's Jimmy Fallon late-night show Monday-Friday, leading into prime time.

Deena Stern, who had been at Comedy Central, will lead marketing. Hearst has also worked with Scripps Networks on initiatives linking magazines and networks with magazines related to the Food Network and HGTV.