Adaptly Adapts, Joins Elite Roster Of Facebook SPMDs
- by Joe Mandese @mp_joemandese, April 2, 2013
Adaptly, a start-up that helps brands manage their social media marketing, has been named a “strategic preferred marketing developer” by Facebook, which it claims is the
“highest distinction of excellence” given to marketing developers by the social network.
Adaptly says it is one of 12 companies in the program, following
Facebook’s second review of marketing services developers.
Adaptly says the designation is mainly a stamp of approval indicating it is “strategically aligned
with Facebook and can provide valuable marketing opportunities to its clients through its expertise in Facebook's robust set of features.”
Additionally, it says
preferred marketing developers get “priority” product and business support, as well as in-depth training and advance looks at new features being developed by Facebook.
Adaptly lists a roster of “hundreds” of brands and agencies, including PepsiCo, Frito Lay, OMC, NBC Universal and Showtime.
