Producing content that site visitors can use isn't always easy. Marketers need to know their audience first to determine what they need. Neil Patel serves up a few questions that marketers should ask and answer before creating tons of content, such as what are the top problems of the consumers coming to the site, and how the products can solve them. Make sure it's easy for site visitors to determine how the products work and the results that consumers can expect to receive. That's the easy part. Patel also suggests that marketers determine whether the content builds trust, educates existing and potential customers, and fills a gap that site visitor can't have fulfilled elsewhere.