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How To Rein In Runaway Paid-Search Bids

  • PPC Hero, Tuesday, April 2, 2013 1:20 PM

It happened by accident. Jeff Allen turned 300,000 keywords into 7.4 million unique bids through an effect known as bid multipliers based on the geotargets, dayparting and device-based bid multipliers. He warns about using the new bid multiplier in Google AdWords and tells us how it happened and what to do to prevent it from happening to you. Read the article here.

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