Collective Bias Raises $10.5 Million, Enhances Tech Platform

  • April 2, 2013

Social shopper marketing company Collective Bias on Tuesday announced raising $10.5 million in a first-round funding led by Updata Partners. The Bentonville, Ark.-based company said it would use the new financing to enhance its technology platform and further expand internationally.

Started in 2009, Collective Bias is built around the idea that social marketing will supplant traditional retail marketing vehicles like freestanding inserts and circulars. Its Social Fabric platform is a private community of 1,400 shopping-focused bloggers that clients use to gain consumer insights and identify brand advocates to create content for campaigns.

Bloggers who opt to participate in campaigns typically get paid $200 to $500 to create related content -- whether a how-to video, a recipe, or other type of post -- which is shared across social properties like Facebook, Pinterest or YouTube.

 

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2 comments about " Collective Bias Raises $10.5 Million, Enhances Tech Platform".
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  1. Ted Rubin from The Rubin Organization / Return on Relationship, April 2, 2013 at 6:04 p.m.

    Watch out media world... we are coming at you!

  2. Andrew Boer from MovableMedia, April 4, 2013 at 4:05 p.m.

    Welcome to the content marketing world. You guys are certainly on the right track. Happy to see another company recognize that content and audience are inextricably linked.

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