FashionIndie Site Relaunches As Blogging Community

  • April 3, 2013

FashionIndie is relaunching its site tomorrow as an editorial blogging community dedicated to fashion, beauty and luxury lifestyle influencers handpicked among talents represented by Socialyte and industry personalities. Matt Myers, CEO and cofounder, Tidal Labs -- which partnered with Indie -- stated: "It's a case study for publishers in a new media world, where editors continue to cede control to bloggers and other experts on social media. In just a few short years, fashion bloggers have gone from an afterthought to running the show for top magazines and brands alike."

Current Editor in Chief Beca Alexander will receive a title change to curator in chief, developing original editorials featuring members, and selecting the best incoming content from bloggers and select industry contributors, such as celebrity stylist Nick Arrojo, Vogue photographer Benjamin Kanerek and DJ Becka Diamond.

The new Indie has already attracted launch advertisers such as Gap, HTC, Macy’s and HP.

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