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MLB's Opening Day Marketing Stunt

The Los Angeles Dodgers' celebrity video introducing surprise guest Sandy Koufax was the best of MLB opening day marketing. New part-owner Magic Johnson recruited Koufax to throw out the first pitch of the Dodgers' 4-0 victory over the defending World Series champion San Francisco Giants Monday at Dodger Stadium in Los Angeles. The Dodgers started with a video showing an All-Star team of Los Angeles sports legends and Hollywood celebrities.

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