Philip Morris Slashes Cigarette Ad Spending

  • October 24, 2004
Philip Morris USA Friday said its cigarette brand advertising - including magazine, newspaper and point-of-sale media - decreased for the fifth consecutive year in 2002. Total cigarette ad spending fell 12 percent from 2001, accounting for 6 percent of the company's 2002 expenditures. Magazine spending declined 72 percent. Newspaper spending dropped 31 percent and retail point-of-sales spending fell 26 percent.
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