RAB Taps Forrester To Study Portable People Meter Impact

  • October 24, 2004
The Radio Advertising Bureau's Portable People Meter (PPM) Task Force Friday named Forrester Research to conduct the PPM Economic Impact Study. The study is funded by Arbitron and will examine the economic impact of PPM electronic measurement on the Radio business, as well as assess the possible consequences of not moving forward with electronic measurement. Details of the study were not disclosed.
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