NASCAR is launching two programs around sustainability efforts to reduce the carbon footprint of NASCAR's racetrack rumble.
The program, leading up to Earth Day and Arbor Day, NASCAR Race to Green involves teams, tracks, drivers, Official NASCAR Partners, and (hopefully) fans. The NASCAR Green Clean Air Tree Planting Program Delivered by UPS will plant trees to absorb carbon emissions equivalent to all of the racing in NASCAR’s three national series for the entire season.
NASCAR Race to Green includes a call-to-action for fans and the industry to pledge trees that will be planted across the country as well as in a number of areas recently devastated by natural disasters. NASCAR fans can visit www.NASCAR.com/green to donate trees – for $1 per tree for a 2-3 foot sapling – to be planted in those stricken areas.
As presenting sponsor of the NASCAR Green Clean Air Tree Planting Program, UPS has partnered with the Arbor Day Foundation to commit to plant more than 8,000 trees – including 90 in each market where the NASCAR Sprint Cup Series races for the remainder of 2013. Additionally, UPS will serve as presenting sponsor for the NASCAR Green Summit later this fall.