When you open a Web page and see the color red, does it influence you to scroll down the page or click on the buy button? Why are most Web hyperlinks blue? Colors are a great influencer. In a study from Kissmetrics, 92.6% of people say their visual dimension is the No. 1 influence on purchase decisions. For example, Performable changes the color of a call-to-action button from green to red, resulting in a 21% incease in conversions. The research also finds it takes most 90 seconds to make a subconscious judgetment about a product. Read the article here.