Multitasking began in school while watching TV and doing homework. Now multitasking moves to watching TV and texting or tweeting on a mobile device, or surfing the Web on a tablet. Advertisers may have to work harder to get the attention of multiscreen consumers, but the time they spend in front of online content continues to increase. Among those who own a smartphone, TV and computer, 60% of consumers say they multitask. Add a tablet into the mix and that number rises to 65%. Read the article here.