Around the Net
Absolute Radio Eyes More Targeted Branded Content
- The Drum, Thursday, April 4, 2013 2:35 PM
Absolute Radio is to launch responsive design-based, personally targeted branded content opportunities for advertisers as it looks to further adapt its services to cater for the continued surge in mobile listeners. The move marks the latest step in the commercial radio network’s overarching strategy to increase its registered listener base. In return for their registrations it provides additional content, 50% fewer and more personally relevant ads via its ad targeting service InStream.
