• Los Angeles Business Journal, Friday, April 5, 2013 2:30 PM

Two YouTube video channels, Wig and Machinima, have been advertising on TV -- on Fox and AMC respectively. "It might seem counterintuitive that companies built around the YouTube platform are looking to market through more traditional channels," writes Natalie Javery. But "more of these partnerships will form in coming years because the YouTube channels can create quality content on the cheap and the TV studios can generate an audience for those shows." Also, according to one of Javery's sources, "The relationship between the web-based world and the traditional world will dissolve in the next few years.”

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