• by Ben Bernstein , April 23, 2013

Sometimes marketing needs a little facelift in order to continue to do the best work for your business.  There’s no shame in changing and tweaking things to do better business -- especially when it comes to your marketing because it is a constantly changing landscape that does well with change. One thing that most businesses neglect the most is their Internet video marketing -- but it is very easy to fix if you happen to have a crisis on your hands. 

It's a good idea to recognize the warning signs so you can avert any crisis and still be a video marketing star. Check out the three signs below to gauge the health of your Internet video marketing right now.

1. Bad numbers

It's all in the numbers when it comes to marketing, and this is also true for video marketing. If you're watching the numbers of viewers, click-through rates and everything else, then you should already have a good understanding of where you stand with your weekly and monthly goals.

If you're noticing a steady decline (or worse, a sharp one), then it's probably time to give your video marketing an audit and see where you can improve immediately. Videos should be going up and up with their exposure and visibility, not gradually going down after being initially published.

2. No customization

That's right -- you might begin to feel the sting of neglect from viewers because your presentation isn't customized enough. It's a harsh truth, but one that is necessary to face. That means you need to be able to customize not only your videos with highly branded content, but also what is around your video.

This includes your video player, which must be highly customized for the best results. That means being able to include calls to action, signups for newsletters, social sharing and much more tied into your content and social media marketing -- even if this means working with an outside company to make sure your content is highly branded. Be able to make the budget and to really shine with your video marketing.

3. Little to no incentive

While we're on the topic of customization, there must be a discussion about being able to provide even more value to your viewers through incentives that are built into the video player. This includes white papers, infographics, being able to sign up for an email newsletter and other incentives that make the viewer even more interested in your business. Give more to get more, right?

Of course, there are other signs to watch out for. As an example, when your videos start to feel more like an extended commercial than something that is original and crafty to draw in customers. If you're leaning closer to infomercial every time you create a new video campaign, don't hesitate to take a step back and reassess what kind of content you want to release out to the public in order to make successful sales.