Brown-Forman Beverages has named Northlich, an independent brand-consulting firm, as agency of record to handle worldwide brand strategy and creative for Finlandia Vodka. Northlich's Brandstorm group
has handled global brand positioning work for Finlandia. The new assignment involves Northlich's agency group for creative work and marketing counsel for communications and channels. Northlich is
based in Cincinnati. The Louisville, Ky.-based Brown-Forman spent $90 million on ads last year, according to TNS Media Intelligence/CMR.
