Kellogg and MLB have inked a multi-year that makes the CPG company official sponsor of Major League Baseball. A release from the As part of the deal, Kellogg Company will operate a nationwide sweepstakes featuring MLB branding and Club logos on supermarket in-store, point-of-sale displays and more than 27 million specially-marked packages of Kellogg’s products, including Kellogg’s Frosted Flakes.
The MLB deal covers, per Kellogg, products like Nutri-Grain Bars, Cheez-It, Baked Snack Crackers, Keebler cookies, Rice Krispie Treats. Promotions include text-to-win platforms and local Club activations.
The promotional elements launch with g“Kellogg’s Triple Play” promotion will launch in-stores this month, offering consumers the opportunity to win tickets to a 2013 World Series game, a 2014 Opening Day game and the 2014 MLB All-Star Game.
In addition to the Grand Prize, the promotion, which is operated in partnership with MLB Advanced Media, will award one hundred first prizes of a pair of tickets to a MLB Regular Season game.