Around the Net

A First: UK Paid Search CPCs Rise Past U.S.

  • The Drum, Monday, April 8, 2013 3:09 PM

That’s according to research from Kenshoo exclusive to The Drum. The report, conducted during the fourth quarter of 2012, spanned the Kenshoo platform comprising over 100 advertisers and totalling £1 billion’s worth of paid search spend globally. UK search spend jumped 21% from the third to fourth quarter, while the US saw spend climb even further with a 30% rise, but Europe saw volume spend drop by 4%.

Read the whole story at The Drum »

Next story loading loading..