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BMW To Launch New Brand In China

BMW is the latest global automaker to announce plans to create a special sub-brand for the Chinese market – but the German luxury giant is also eyeing its start-up as a possible source of exports. BMW;s new Zhi Nuo brand will get the spotlight at the Shanghai Auto Show, where BMW and its Chinese partner Brilliance Automotive are expected to introduced their first new model there, a version of the old 3-Series.

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