Top 10 DMA’s where adults have spent $100+ on children’s shoes in the last 6 months:
- Laredo, TX
- Norfolk-Portsmouth-Newport News, VA
- Biloxi-Gulfport, MS
- Yuma-El Centro, AZ-CA
- Dallas-Ft. Worth, TX
- Harlingen-Weslaco-Brownsville-McAllen, TX
- Houston, TX
- Raleigh-Durham (Fayetteville), NC
- New Orleans, LA
- Bakersfield, CA
Source: GfK MRI’s 2012 Market-by-Market Study
Sounds like people with too much money and not enough brains.