Moto Guzzi USA Launches California Models, Global Effort

  • April 10, 2013

Moto Guzzi USA, is launching its 2014 California 1400 models in two versions Custom and Touring. A two-day launch experience involving Moto Guzzi dealers, invited guests, enthusiasts and tastemakers comprised a launch party including a ride through the canyons of Malibu.

Actor Ewan McGregor is the of the new California 1400 “My Bike, My Pride” global advertising campaign which launched April 5. The relationship between McGregor and Moto Guzzi began in 2007 when McGregor attended GMG (Moto Guzzi World Days) in Mandello del Lario, Italy, on his white vintage California.

Starting April 15, licensed motorcycle riders and enthusiasts can visit their local participating dealer and test ride the new Moto Guzzi California 1400 Custom model. By visiting, enthusiasts can complete a test ride online appointment request, locate a participating dealer and receive a personalized product introduction.




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