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Smartphones, Tablets Push Mobile Ad Spend Up 148%
- Computer Business Review , Wednesday, April 10, 2013 2:22 PM
Spending on mobile advertising in the UK has more than doubled to £500 million in 2012, up 148%, mainly driven by the adoption of smartphones and tablet computers and the increasing use of apps, according to a new report. PwC's study for the Internet Advertising Bureau revealed that British firms spent about £5.42 billion on online advertising in 2012, up 12.5% compared to year-on-year. The study also revealed that mobile currently accounts for 9.7% of all digital advertising spend compared to 1.1% in 2009.
