In its first promotional partnership with Activision Publishing, McDonald’s is launching Skylanders Giants-themed Happy Meals in its North American restaurants.
Between April 12 and May 2 (while supplies last), each Happy Meal purchased will come with one of nine unique Skylanders Giants character toys, plus a coupon for $10 off the Skylanders Giants starter pack.
The figurines are inspired by Skylanders Giants video game characters Spyro, Gill Grunt, Drobot, Chop Chop, Ignitor, Jet-Vac, Tree Rex, Crusher and Kaos.
The Skylanders franchise, launched with Skylanders Spyro’s Adventure video game platforms and expanded last year with Skylanders Giants and LightCore characters, is the number one global kids’ franchise, generating more than $1 billion in worldwide sales, including action figures and accessories, according to Activision Publishing.
Activision Publishing, Inc. is a wholly owned subsidiary of Activision Blizzard, Inc.