Around the Net
Mojiva: Tablets Critical To Mobile Advertising
- Mobile Marketing Watch, Thursday, April 11, 2013 8 AM
According to a new report from mobile ad network Mojiva, there were 70 million tablet owners in the U.S. as of December 2012. With nearly one in four Americans now using a tablet, the report indicates, it’s a channel that brand advertisers, publishers and social platforms can no longer ignore. The firm, which obviously has at least one dog in the fight, says consumers are now turning to their tablets for everyday tasks such as making a retail purchase or paying bills.
