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Fiat India: More Dealers, Big Marketing
- The Economic Times, Thursday, April 11, 2013 8 AM
Fiat India wants to net 1% of market by year-end and said it is refocusing on the market with aggressive dealership additions and an all-out marketing push. "We will more than double out exclusive dealerships by the end of the fiscal from 51 now," said newly appointed Fiat Chrysler India president and managing director Nagesh Basavanhalli. He said the company is going to run a six-week campaign.
