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No New Zealand Visa For Carl's Jr.

  • Adweek, Thursday, April 11, 2013 8 AM

Carl's Jr.'s steamy Memphis BBQ Burger ad in which two Russ Meyer-attired women grill meat and sweat hit New Zealand, but Middle Earth hit back. The ad got fouled in advertising rules there prohibiting the use of sex appeal in an exploitative and degrading manner, and the use of sex to sell an unrelated product. Carl's Jr. responded with a radio ad using all but the visuals. The jury, literally, is still out. 

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