• Search Engine Journal, Thursday, April 11, 2013 11:41 AM

Content might increase the number of visitors to a Web site from search engines, but unless the content provides information about or related to the products carried on the site, the visits will not turn into conversions. That's what happened to one company after buying articles from from a writing service promising high-quality content on the company's targeted keywords. Moaz Abu Goush takes us through the case study and provides tips on what type of content to provide site visitors to help them make the decision on whether or not to make a purchase, and how to support consumers after visiting and purchasing from the site.

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