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Financial Mobile Apps: A Mixed Bag

  • IAB, Thursday, April 11, 2013 11:37 AM

The IAB released findings Thursday from a study on how consumers use finanical apps. It turns out that 83% of respondents know their bank offers a mobile app, three out of four are aware their bank has a mobile-optimized Web site, and 58% of respondents say they have used their bank’s mobile app. Aside from banking apps, less than 20% of respondents report having each of a variety of apps for investment planning, budgets or even financial news. InMobi and Viggle also particpated in the study.

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