Around the Net
UK Content On Demand Market Nearly Saturated
- The Drum, Thursday, April 11, 2013 2:44 PM
Nearly half (48%) of the online population in the UK have used digital catch-up TV services in the last three months, with iPlayer, YouTube and TiVo proving the most popular. Over 3,600 people were surveyed by YouGov for its content on demand study, with 33% admitting using digital film services in the past three months. LOVEFiLM (27%), Sky Movies (19%) and Netflix (12%) were ranked the most popular, but only 5% who are not already signed up said they will use digital film services over the next 12 months.
