• Rimm Kaufman Group, Friday, April 12, 2013 11:58 AM

Weather influences searches and purchases. Mia Brennan and Joy Barberio delve  into the data per region to track how regional click trends in the same sample set of outdoor-related verticals can differ. They point to a map where, in red, the Pacific and Mountain regions don't see the same paid-search traffic declines from March 2012 to March 2013 as other locations with warmer climates. The mid to east regions observed a steep decline in traffic, and, for some clients, a drop in conversion rate. Read the article here.

Read the whole story at Rimm Kaufman Group »