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Is the CMO Really Necessary?

In a recent blog post I noted that accountability is the cornerstone of the ANA. It is our driving force, our core mission, our reason for being. And the table was certainly set for us earlier this month at the ANA Masters of Marketing Conference where presentation after presentation demonstrated that the underlying theme was most definitely "Accountability."

Read the whole story at ANA Marketing Musings, October 26, 2004 »

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