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BuzzFeed Gives Behind-Scene Look At Operations

Speaking at Digital Media Europe, a three-day conference taking place in London, Andy Wiedlin, BuzzFeed's chief revenue officer, today provided a behind-the-scenes look at how the site, which he said had 40 million unique users last month, operates. In the same way that television advertisements are created to tell a good story, so too should advertising on websites, Wiedlin said. "If you are an advertiser, stop interrupting people," he urged, arguing against banner ads.

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