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NBC News Begins Selling Ads On Flipboard App

  • Adweek, Monday, April 15, 2013 4:51 PM

NBC News will begin running third-party ads bought by General Electric on magazine-like social media app Flipboard today. "NBC News says it is currently talking to other brands about buying in," writes Christopher Heine. "When we looked at our monthly Flipboard users, we realized we had a pretty big opportunity," Peter Naylor, evp of digital sales for NBCUniversal, told Heine.

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