• April 15, 2013

Spafax Networks, WPP's digital-out-of-home media-buying division, today announced that three of its executives have been promoted. Patrick Bonomo has been promoted from Executive Vice President to Chief Operating Officer, Cynthia Machata has been promoted from Senior Vice President to Executive Vice President, and Katrin Kopvillem has been promoted from Executive Vice President, Media, to Executive Vice President , Global Corporate Development. 

According to the release, one of Bonomo's new responsibilies will be "leading the company's efforts to develop a digital placed based marketing strategy solution to reach the on-the-go consumer...." Machata will be responsible for the development and methodology of Spafax's products. The release says that this includes "strategy for behavioral targeting." Kopvillem's expanded role will include being responsible for the development of a "cohesive global media network."