SpotXchange's Big 2012 Highlights Adoption Of RTB

Digital video ad marketplace SpotXchange today announced 69% revenue growth in 2012, which the company attributes largely to their success with the real-time bidding of online video inventory. “Programmatic video advertising was a huge growth area for us in 2012, and we’ve set the bar even higher for 2013," stated Mike Shehan, CEO of SpotXchange. Behind SpotXchange's big year, though, is further proof that real-time bidding (RTB) has a ton of momentum, both in the U.S. and overseas, and won't be slowing down any time soon.

Brett Wilson, CEO and co-founder of TubeMogul, stated, "brands are shifting their digital video budgets to programmatic platforms…." That observation can be seen in SpotXchange's year-over-year numbers. The company reported that their RTB platform generated 10 times the revenue compared to the previous year, including double the amount of auctions.

Real-time bidding and programmatic buying continues to catch on overseas, too. SpotXchange reported that 19% of their 2012 revenue came from overseas. SpotXchange is not the only company to see the budding opportunities overseas - Rubicon recently appointed their first employee in Italy, and TubeMogul opened up an office in Japan.

Next story loading loading..