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Facebook Introduces CPA Bidding
- Search Engine Journal, Monday, April 22, 2013 1:25 PM
Cost per action, cost per acquisition: to marketing affiliates it's one and the same, according to John Rampton, who tells us that Facebook launched the service through its ad API. The tool will measure conversions within the first 24 hours. CPA bidding becomes available on Facebook Page likes, offer claims, and link opens/clicks. He gives us an example of Facebook CPA Bidding. Read the article here.
Laurie Sullivan is a writer and editor for MediaPost. You can reach Laurie at lauriesullivan@gmail.com.