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Twitter Bedding BBC For TV Foray

  • CNET, Friday, April 19, 2013 12:40 PM

Twitter has partnered with BBC America to offer what the network is calling the first "in-tweet branded video synced to entertainment TV series." Translation? “Presumably, the tweeted video would be companion content to the programming that appears on the network, with the partners driving traffic to each other,” CNet suggests. Either way, “It looks like Twitter is ready to make its rumored foray into the TV business.”

 

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