Around the Net

Most Will Boost Online Ad Spend

Most online marketers in 2013 are evenly splitting their digital spending between brand and direct response advertising — even though there’s still a lack of consistency in effectively measuring ROI across platforms, per a new survey report by Vizu, a Nielsen company. The 2013 Online Advertising Performance Outlook report found that brand ad spending is expected to grow more quickly than direct response advertising. 

Read the whole story at CMSWire »

Next story loading loading..