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How To Gain Returns From PLAs, Not AdWords Targeting

Making the most of the return investments on product listing ads takes more than wishful thinking and knowing the ins and outs of AdWords targeting. Alistair Dent serves up a few tips to get PLAs to deliver better returns based on a lack of keyword targeting and the inability to bid for ad position. Marketers instead aim for increased impression share to improve volume, he writes. Read the article here.

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