• April 24, 2013

Big Fuel, an agency within Publicis Groupe's Starcom MediaVest Group, has appointed Rob FitzGerald to the post of managing director, head of network services. FitzGerald, based in New York, reports to Big Fuel President Ken Zasky. In his new role, FitzGerald will lead initiatives across account management, strategy and analytics. He will also work with Zasky on developing the agency’s offering. Previously, FitzGerald was executive vice president, head of engagement & media at GlobalHue, where he led planning and media on Verizon and the 2010 US Census. Earlier, he was with Interpublic Group’s Initiative.