Callaway Golf Company launched a social media networking campaign on Thursday in partnership with LinkedIn called “Hit the Links.” The program, on www.CallawayHitTheLinks.com, lets golfers designate an ultimate foursome using their LinkedIn network of professional contacts, and then submit the group for a chance to win a golf “business” trip that includes a club fitting at Callaway’s Performance Center at its California headquarters, custom clubs and a round of golf.
The experience begins with users logging into the application via LinkedIn Connect, which then generates a recommended foursome via LinkedIn’s API. The three connection types created from the API within the foursome are the "Company Insider," in the user’s company; business contact; and golfer (the API references attributes such as interests and group membership. The person with the highest number of connections in common will be selected.
Participants can also hand-pick their foursome by browsing their professional network. The first 1,000 participants will receive a dozen Callaway HEX Chrome+ balls, the Company’s newly released Tour-level golf ball.